How to Link Instagram to your Facebook Page in 4 Easy Steps

How to Link Instagram to your Facebook Page in 4 Easy Steps

need to link your instagram account to a facebook page? you clicked on the correct how-to article.

Since acquiring Instagram in 2012, Facebook has optimized cross-app functionality for businesses and nonprofits. The latest update to Facebook’s business suite makes it possible for admins to manage everything from cross-posting to replying to messages in one place.

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of course, with hootsuite, social managers with connected accounts could do this a long time ago.

learn how to link your facebook page to instagram and the benefits you will get by connecting your accounts.

why link your instagram to a facebook page?

these are the main benefits available when you link your instagram account to a facebook page.

build customer trust

Don’t overlook the importance of providing a seamless online experience for customers. By connecting your accounts, your followers can be sure they’re dealing with the same business and you can deliver seamless interactions.

schedule posts across platforms

If you have a busy schedule or have multiple accounts, you already know the benefits of scheduling posts. To schedule posts for Instagram and Facebook in HootSuite (or other social media management panel), you’ll need to connect your accounts.

reply to messages faster

When you link your instagram and facebook accounts, you can manage your messages in one place. this makes it much easier to maintain a quick response time and gives you access to more inbox tools, from customer labels to message filters.

get sharper information

With both platforms connected, you can compare audiences, post performance, and more. See where your organic efforts are taking off and identify where it makes the most sense to invest in promotions.

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post better ads

In some regions, you must link to a facebook page to post ads. Even if it’s not required, connecting accounts allows you to post ads on both platforms and pay for them in one place.

open an instagram shop

If you are interested in selling products or services on instagram, you need a linked facebook page to set up a store. By connecting accounts, you can also sync business information and use features like appointment buttons and donation stickers.

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pro tip: hootsuite users with ecommerce businesses can include products from their shopify stores in posts using the shopview app.

how to link your instagram account to a facebook page

so you have an instagram account and a facebook page, but they are not linked. To get started, make sure you’re an admin of the Facebook Page you want to connect. And if you haven’t already, convert to a business instagram account.

then follow these steps:

from facebook:

1. log in to facebook and click on pages in the menu on the left.

2. from your facebook page, click settings.

3. scroll down and select instagram in the left column.

4. Click connect account and fill in your instagram username and password.

from instagram:

1. log in to instagram and go to your profile.

2. tap edit profile.

3. under public company/profile information, select page.

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4. choose the facebook page you want to connect to. If you don’t already have one, tap create a new facebook page.

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Need a little help? Here’s how to create a Facebook business page.

how to change a facebook page linked to instagram

do you need to change the facebook page linked to your instagram account? start by disconnecting the facebook page you have connected:

1. log in to facebook and click on pages in the menu on the left.

2. from your facebook page, go to settings.

3. in the left column, click instagram.

4. scroll down and under disconnect instagram, click disconnect.

change Facebook page linked to Instagram

You have disconnected your facebook and instagram accounts. follow the instructions on how to link your instagram account to a facebook page to add a different page.

Do you have a problem? solve different connection problems with this help article.

Save time managing your social media presence with hootsuite. From a single dashboard you can post and schedule posts, find relevant conversions, engage audiences, measure results, and more. try it for free today.


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