How to Integrate Mobile App with Website? -Techtic Solutions

How to Integrate Mobile App with Website? -Techtic Solutions

How to Integrate Mobile App with Website?

The world is becoming very specific by the day. Both companies and customers know what they want, how they want, and how to deliver/consume. As requirements become more niche, conventional methods of content consumption either adopt something entirely new or what’s trending at a particular point of time or attempt to bridge the gap between what’s lacking and what’s required.

As the world continually transitions from using websites to apps, the transition is still in process, with some preferring websites on their handheld devices. this has led to the rise of hybrid mobile websites that look and feel like mobile apps but are still websites.

Reading: How to connect app to website

However, there are still users and companies exchanging ideas and making new attempts to integrate their websites with their mobile applications.

If you are someone looking for reliable information on how you could integrate a mobile app with a website, you are in the right place.

Recent research shows us that users spent 90% of their mobile time on apps and only 10% of their time browsing the rest of the internet. When it comes to the e-commerce space, mobile app users spend an average of 201.8 minutes per month shopping, compared to 10.9 minutes per month for website users.

but before we know how, let’s understand the differences.

differences between mobile apps and websites


For the uninitiated, a website is an address on the world wide web that hosts a set of web pages. These web pages have a unanimous purpose, such as blogs, e-commerce portals, video streaming services and more. visitors can find the information published by the owner/company of the website.

a mobile application

A mobile application is a program that can be downloaded to your device and accessed at any time. These programs are not accessed from a browser, but they come with their own aesthetically designed interfaces and experiences.

who can develop a website?

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If you are technically sound, you could develop a website. With continued progress online, a web development company could do a better job of developing your website as per your purpose or you could hire a web developer. if it’s a blog, the approach is different and if it’s a commercial website, the approach is completely different.

who can develop a mobile application?

A mobile app development company or a mobile app developer is responsible for developing a mobile app. As we said, today there are tons of frameworks and advancements in mobile app development. Depending on their application idea, the developer will decide which approach works best and implement the necessary application development cycles and development protocols.

how do people perceive websites?

Even though they serve similar purposes, people perceive websites and apps differently. consumers typically use a website to learn more about specific information they are seeking as a solution to a concern they are facing. customers come to websites to fill out forms and get callbacks, find out prices, compare features and products, and do more.

how do people perceive mobile applications?

applications, on the other hand, are heavily used by clients. It’s where the compromises happen. Apps help people accomplish many tasks and offer them greater convenience due to push notifications, personalization, recommendation engines, and more. Although websites can attract more traffic, only apps attract more engagement.

advantage of mobile applications

When it comes to usability and user experience, apps definitely have an edge. they offer much more features and flexibility to execute tasks and get things done. if you think you can get by with just one website (responsive or mobile website), you’re wrong.

These are some crucial reasons why mobile apps are unavoidable for small and medium-sized businesses.

  1. mobile apps allow you to interact directly with your customers.
  2. you can personalize your interaction and better connect with your users.
  3. mobile apps can work even when there is no internet connectivity.
  4. can be integrated with portals and mobile payment systems.
  5. ads, offers, loyalty bonuses and updates are just a click away.
  6. mobile apps are faster at letting users do things.
  7. it’s easier to understand user behavior with data touchpoints in apps and modify service delivery in consequently.
  8. Your mobile apps can be the tone and voice of your brand/business.
  9. It’s easier to share information about your app with referrals and share on social media.
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how to integrate the mobile application with the website?

As a company, I personally believe that we should present ourselves to our customers and potential users in any way we can. Restricting ourselves to a single medium only further narrows our reach or pathway to more customers. That’s why I recommend integrating your website with a mobile app.

if you’re curious, here’s how you do it.

1. redirect website traffic to your app

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If you’ve ever used the mobile website version of Facebook, you’ve noticed that it constantly throws up a link to download the app. Although the website looks and functions like an app, there is still a gap to experience the full potential of Facebook. even the website version of instagram lacks punch.

That’s why it’s ideal to redirect traffic from your website to your app (the download screen). seconds after the app downloads, your users could interact with you.

However, the issue here is how you pass on the redirect and promote your app. Do you intend to block some features on your website? Or, do you intend to rely on the power of copy to convince visitors?

2. replicate the main functions of your website

When your visitors download your app, they expect a similar user experience to the website they’re used to. that is why it is not only recommended to keep only the color scheme and layout, but also the main features and functionalities of your website. when you integrate your mobile app with a website, neither should overshadow the other’s capabilities, leaving people wondering about the differences in user experience.

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3. incorporate some application-specific features

Apps have the power to do more than websites. By harnessing the potential of a device’s myriad features, apps can do so much more. As a business, you need to figure out what app-specific features you could include in your app. if it’s a retail store, beacons could be an added value. If you have a collaborative app, a scanning app that lets you share your thoughts and notes instantly is a good idea. Depending on your business, you can add additional features to your application.

4. offer a seamless transition

When the popup appears to download your app, your visitors may be in the middle of something. it’s easier to get distracted these days and your users might download the app abandoning the task they were doing on your website.

When that happens, your application needs to have the ability to let them pick up where they left off. if some items were added to the cart, that should be reflected immediately as soon as they log into your app. This seamless transition is not only about your app, but also about your business.

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So now you understand why mobile apps are better and how you can integrate your app with your website. If you already have an application developed, follow these steps. Or, if you’re someone just starting out looking to hire a mobile app developer, contact an expert like us.

We work with the best minds in the industry to develop an app that turns your ideas into revenue.

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